Our Mission: Born from tragedy and driven by truth.

“Cole Schmidtnecht, 22, had had well managed asthma... Until the day his medication increased $500. He chose to pay his rent instead, and suffered a severe asthma attack and cardiac arrest resulting in his death.

Cole’s story lit a fire in me to use my experience as a public accountant and business owner to fight a system putting profits over patients.

At the center are Pharmacy Benefit Manager or PBMs — powerful, unregulated middlemen who inflate drug prices, demand use of their own mail-order services, and drive local pharmacies out of business.

This isn’t just a policy issue — it’s a human one. Read more, get informed, and join the movement to expose PBM abuse and demand real healthcare reform.”